Introduction I recently went through all of my client intake notes (the ones I take when on calls with potential clients). Guess what percentage of new clients said these exact words: "Alan, the main area I want to fix is my bingo wings"? I'll reveal the answer at the end of this post. For now, all I'll say is many of them hated how their arms looked in photos before joining my programme. Some even cropped their arms out of pictures altogether. They tried crash diets, detoxes

Getting quick results with an online personal trainer isn’t the hard part. The real challenge is sustaining those results 6 months, 12 months, and beyond. Erica did just that. Her story shows what’s possible when you’re ready to truly change your life.

When Sarah (name anonymised), a busy professional, first came to me, she already had more than 15 years of experience with gyms, group classes, and diets. Strength training wasn’t new to her, but it had never been truly personalised, which often left her with small injuries and niggles over the years. With the demands of work and life, she eventually fell out of routine and felt stuck. That was when she came across a post like this on social media and decided it was time to

You’re counting calories, hitting your workouts, but the scale won’t budge. Sound familiar? If you’re not losing weight despite a calorie deficit and exercise, it can feel like the universe is rigged against you. But before you give up altogether, it’s important to understand that fat loss and weight loss are not the same thing, and if you’re measuring the wrong things, you might be making more progress than you think. Why You’re Not Losing Weight Despite a Calorie Deficit an